To capture the magical feeling of Xmas, I worked with the idea of "the infinite possibilities of gifting", represented by the box within the box within the box and the multiple Mixc Elephants and Little Girls. The title of this piece is "Mixc Christmas Workshop", a reference to the Santa's workshop. Instead of depicting the "shopping" or the "exchanges" of gifts, I want to focus on the "making" process, as good gifts are those invested with much thoughts, love, and care. Contrary to the launch image which celebrates community, gifting is a much more intimate and personal experience, the best gifts are tailored to the receipient. Therefore the little girl is the only human in this image, enjoy an exclusive tour from Mixc Elephant. Perhaps somewhere in a parallel dimension, another Mixc Elephant avatar is giving another kid a bespoke tour.
Elephant and little girl is main characters in the opening image of Mixc World, It is my intention to create a series of narration with reoccurring characters through the 3 consecutive Mixc World campaigns, I hope Mixc Elephant and Little Girl will become familiar friends with the audiences, and that audiences can partake in this visual journey. Besides the familiar faces, many themes and ideas are carried over to this image from the launch image. For examples, the stripe motif is present here to sustain the impression of a continuous world.The idea of “all is in one, one is in all, infinite possibilities” lives on, with the Mixc Elephant being both outside and boxes and inside the boxes. And of course, the sense of curiosity, wonder and fun set the tone for both of these pieces.
13 elephants were hidden as Easter egg of the image in the Mixc World Launch image. This time, rather than hiding elephant motifs in the image, I have given nods to some beloved Christmas icons, such as the Nutcracker, the Radio City Rockettes, the Light of Bethlehem, The Polar Express, Rudolph the Red Nose Reindeer, Santa’s helpers, Christmas’ candles at the window, peppermint cane.
SILVER, ADC 97th Annual Award