The main concept behind the Mixc World Spring Festival image is the celebration of a new spring and the sharing of good fortune. There has been a long tradition of emphasizing "Luck" when it comes to Chinese Spring Festival, from new year’s greetings to propitious decorations, to lucky dishes, these auspicious gestures are believed to bring about good fortune in the year to come.
In this image, we see many gathered in a field of lucky flowers such as peonies, narcissus and peach blossoms, while Mixc Elephant is showering everyone with fireworks, gems tones and stars, representing luck, fortune and knowledge respectively.
As 2018 is the year of the dog, dogs are well represented in this image. In fact there are a total of 18 of them, as "eighteen" sounds like "sure fortune" in Chinese. Can you find them all?
SILVER, ADC 97th Annual Award
2019 Society of Illustrators 61