Final Horizontal Key Image
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/63223677727043838f60e3e9_rw_1200.png?h=57cc29a4b457490409ceaf3b86dbddf7)
Sketch Stage
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/a679fc5d-7baa-449c-9fda-63a7921a33e2_rw_600.jpg?h=581335036fd6247b8f0316d4a1607d49)
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/57151171-b24d-4ca1-936f-17d959dc218e_rw_1200.jpg?h=ba2a96fe66b1709de6cd0a16a38fa74c)
Linework Stage
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/85f118df-a202-46c7-97a2-074da1cb3a80_rw_600.jpg?h=cb602f3b237afe1df18fb2ffa4261444)
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/e12a387c-4420-430b-9dfa-b2e1c7af728d_rw_1200.jpg?h=3c4af3164993544a78c1a9b384b37b9f)
A time lapse video of the digital inking process.
Color Tests and Final Coloring
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/0345ea08-b512-413f-9354-4f29232a910a_rw_600.png?h=9c4569a1269505712fa179cb1ff87d59)
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/ef684a1f-37bf-41e0-a8d9-9c0ad5caac3d_rw_600.png?h=44e0185fe4956407c9ae6c26bf160f75)
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/40b54131-eecf-4ddb-b026-0110b20a56fc_rw_600.png?h=b33df6f6106b626a808c6a4af8171e9a)
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/1814fb64-0c18-4998-925b-f9c71fc92eb1_rw_1200.png?h=93cee67dee5ad1a231449b92906af3f1)
Final Vertical Key Image
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/e25f58b6d0bb56f2728c345d_rw_600.jpg?h=26ea0d542ca6614a2b135c25778dcda2)
Launch Event at Apple Store Canton Road Hong Kong
Application Examples
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/c2e8013b-6763-40ef-9ceb-b88235d3016c_rw_1200.jpg?h=eb21d730ac1b1736a17e1d295214d3f8)
![](https://cdn.myportfolio.com/560d16623f9c2df9615744dfab551b3d/640a3f90-3b05-4041-b755-bec8853a98a5_rw_1200.jpg?h=47eeffd6094a11b16b73bd04a4215d2f)
Client: Apple
Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA
Project Manager: Edie Cheng
Art Director: Mesu Lu
*Special thanks to everyone who has sent me wonderful photos of the rooster billboards!