Apple Lucky Rooster (Single Project)

A billboard + online Year of the Rooster New Year celebration collaboration with Apple.

Final Horizontal Key Image
Sketch Stage
Linework Stage
A time lapse video of the digital inking process. 
Color Tests and Final Coloring
Final Vertical Key Image
Launch Event at Apple Store Canton Road Hong Kong
Application Examples
Client: Apple
Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA
Project Manager: Edie Cheng
Art Director: Mesu Lu 
*Special thanks to everyone who has sent me wonderful photos of the rooster billboards!

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